From initial concept to final debrief, comprehensive consulting for every stage of your meeting, conference, or event.
Greenwood SMC offers a full spectrum of strategic consulting services, each grounded in four decades of real-world event planning, production, and management experience. Every engagement begins with listening, and ends with results.
From initial concept through final debrief, strategic planning, programming structure, and multi-year conference or event roadmaps tailored to your organization's mission, goals and objectives for your attendees.
From single-day executive summits to multi-year milestone conference roadmaps, strategy is always the foundation.
Site selection, RFP management, contract negotiation, and hotel room and meeting space blocking, handled by someone who has been doing this for decades. Experienced in sourcing and vetting venues in all markets, our institutional knowledge means better terms and properties that truly fit your event. Over a career spanning four decades, Greenwood SMC has negotiated and contracted approximately 110,000 room nights on behalf of clients nationwide.
End-to-end event logistics and production oversight for meetings ranging from 50 to 7,500 attendees. From AV production and technical direction to run-of-show management and on-site execution, handled with producer-level precision.
Honest, detailed budget development and ongoing review, with clear recommendations on how to maximize your ROI. We help you understand exactly where every dollar is going, identify opportunities to stretch your budget further, and ensure your investment delivers the greatest possible impact for your organization and your attendees.
If your event includes a sponsorship program, Greenwood SMC will review your sponsorship packages and make recommendations on pricing, structure, and additional sponsorship opportunities that may be available at your conference or event.
Greenwood SMC begins with a thorough discovery process, listening, observing, and researching before delivering clear, unbiased recommendations on the best vendors for your specific path and event. Our approach puts your interests first.
For clients who need more than recommendations, Greenwood SMC can move into a Phase 2 advisory role, providing contract review, negotiation support, and ongoing advisory as your vendor relationships develop.
With 13 years as a booking agent and former owner of a booking agency, Malcolm brings a rare and highly specialized skill set to the negotiation of national speaker fees, artist performance fees, and talent riders. This is not general event consulting, this is deep industry expertise that can save your organization significant money and protect you from costly contractual pitfalls.
Senior-level counsel for boards, executive committees, and leadership teams navigating milestone events, significant celebrations, and signature conferences. Malcolm brings the perspective of someone who has planned and produced events at every level, from intimate executive gatherings to productions of 7,500 attendees, and can advise your leadership team with the confidence that comes from having been there.
We begin by listening, learning your organization's goals, culture, history, and constraints before offering a single recommendation.
We build a customized plan tailored to your specific needs, budget, and vision, not a pre-packaged template pulled off the shelf.
We execute with producer-level precision, guiding every detail so your team can focus on what matters most.
No pressure. Just a conversation about what you're planning and how we can help you.
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